Commercial Lending Company
This case study dives into how a commercial lending company, specializing in merchant cash advances and business financing solutions, achieved remarkable lead generation success and cost efficiency through our expertly crafted Facebook (Meta) Ads strategy. At Synergy Success Marketing, we partnered closely with them to transform their approach and deliver outstanding results.
About Our Partner
Our partner operates in the financial services sector, providing crucial solutions like merchant cash advances and business loans to empower businesses and fuel their growth.
Goal
The main goal was to supercharge lead generation for the commercial lending company’s merchant cash advances and business loans, all while trimming down the cost per lead to boost overall ROI.
Problem Statement
In the bustling world of financial services, our partner needed to rise above the noise and effectively capture leads for their merchant cash advances and business loans.
Strategy:
3 Month Campaign
Through our targeted Facebook Ads management and iterative optimization, we helped our partner achieve impressive results, showcasing the power of an effective advertising strategy in a competitive market.
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Over a three-month campaign, we saw significant growth in lead acquisition. We started with 84 leads at a cost per lead (CPL) of $8.51, and by the end of the campaign, we had increased to 152 leads with a CPL of just $5.42. Our best-performing ads highlighted urgency and immediate benefits, driving higher engagement and conversions.
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At Synergy Success Marketing, we’re all about delivering results that matter, and this campaign is a perfect example of how our tailored strategies can make a real difference.
Results
The initial targeting focused on small business administration interests, getting 84 leads at $8.51 CPL Further optimization, including interests like "Credit limit" and "Bookkeeping," resulted in 142 leads at $6.22 CPL
Final Outcome: The campaign achieved 378 leads with an average CPL of $5.41.
This case study highlights just how crucial a strategic and adaptable advertising approach is in fiercely competitive markets. By continuously testing and fine-tuning targeting parameters, our client didn't just boost lead volume—they also achieved greater cost-efficiency and significantly improved their ROI. It’s a testament to the power of flexibility and keen strategy in driving remarkable results.